The persistence of the privacy paradox is proof that current industry regulation is insufficient to protect consumer’s privacy. Although consumer choice is essential, we argue that it should not be the main pillar of modern data privacy legislation. This article argues that legislation should aim to protect consumer’s personal data in the first place, while also giving internet users the choice to opt-in to the processing of their information. Ideally, privacy by design principles would be mandated by law, making privacy an essential component of the architecture of every tech-product and service.
WHAT YOU DON’T KNOW WILL HURT YOU: FIGHTING THE PRIVACY PARADOX BY DESIGNING FOR PRIVACY AND ENFORCING PROTECTIVE TECHNOLOGY,
18 Wash. J. L. Tech. & Arts
Available at: https://digitalcommons.law.uw.edu/wjlta/vol18/iss4/1