Washington Law Review

Article Title

Lawyer Advertising


Tim J. Filer


This Survey Comment will give a brief synthesis of the constitutional law underlying the area of attorney advertising, and take a more detailed look at the Zauderer decision. While an overview of the Washington Rules has been given elsewhere in this issue, the primary focus of this comment will be on how the rules meet, and fall short of, the constitutional standards clarified in Zauderer. In particular, the prohibition of direct mail contact with specific persons known to need legal services in a specific matter appears to be unconstitutional. Additionally, the Washington rule limiting the use of trade names may be invalid.

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