Like and Subscribe: Six Ways to Create Engaging Digital Content


Legal writing

Document Type



The right blog post, tweet, or newsletter can bring in new clients, expand the community’s knowledge of a particular issue, or—in rare cases—spark change. Because these digital materials can be powerful tools for legal and social change, many practitioners are drafting them in addition to the motions and briefs of everyday practice. But these documents—unlike static practice documents— are interactive. How, then, should you approach this genre of writing? First, carefully consider your post’s intended purpose and audience, as these factors will dictate your format choice and post length. Then adapt your style for the digital world, as this is where your blogs, tweets, or newsletters will be found, consumed, and shared. Here are six recommendations to make it happen.