Drawing Connections: A Guide to Visual Advocacy for Lawyers

Publication Title

Washington State Bar News

Document Type

Article

Abstract

Twelve thousand. That’s the word limit for opening briefs in Washington appellate courts. Figuring the average reader can process 256 words per minute, that’s slightly more than a 45-minute read time. Per brief. How can you cut through word count and make your writing memorable? Incorporate visuals.

When combined with text, visuals boost comprehension and retention. Our brains process images faster than text. And images stick: readers recall images more clearly than text. In short, visuals bring fuzzy text into focus.

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